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Philip Taylor "PT Money" and Joe Saul-Sehy interview content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media. This show is presented by FinCon Expo, where money and media meet.

Apr 5, 2018

Philip and Julia Olson made personal finance skits on YouTube before being discovered by PBS Digital.

They share how to create great work and how they've navigated a deal with PBS Digital.

• How they first started using YouTube to indirectly bring business to Philip’s CFP practice
• How acting classes can help other CFPs create videos and get in front of potential clients
• How boosting videos from your Facebook Page can get you more views
• The Facebook strategy wasn’t meant to get their followers to be their clients, but to reach their follower’s friends
• Picking between the new Facebook Watch and posting to YouTube
• How their Facebook videos help them land a deal making shows with PBS Digital
• How the kind of content they create for PBS is different than what they put on YouTube
• The future of YouTube and Facebook Watch and PBS Digital

 

Resources mentioned:

Philip and Julia's Website: http://theartoffinance.biz
Two Cents on PBS: http://www.pbs.org/show/two-cents
The Two Cents Facebook page: https://www.facebook.com/TwoCentsPBS

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